Have you heard of Skillshare? I feel like I’ve been selfishly keeping this gem of a website to myself, and it’s time to fill you in!
How many of you are guilty of wishing you had more time to devote to learning a new skill or picking up a new hobby, but your actions end with wishful thinking? Personally, I’d love to put our DSLR camera to better use by learning more about manual settings and photography tips and tricks. I’d love to know how to code our website, improve my hand-lettering techniques, be a better public speaker, and on and on. The list is endless! The trouble for me is finding the time and making it happen – sound familiar?
Skillshare is a platform devoted to lifelong learning, with the core value that everyone has something to teach and everyone has something to learn. This exchange of practical and fascinating information is particularly enticing because of their video-based learning model, featuring teachers who are experts in their field and who deliver condensed chunks of digestible information in a series of short video lessons. This means that the “I just don’t have time to take a class” excuse is no longer valid, since you can sneak in a 5-minute video lesson during your morning coffee ritual, on your subway commute in to the city, during your baby’s nap time, or at night before bed instead of watching Netflix. Skillshare’s goal is to keep all classes under an hour – which means you don’t have to set aside much of your precious time to learn something new. You can now redeem the margins of time throughout your day to grow in areas that are most exciting to you!
I’ll admit I love dabbling in a dozen things at once, so I’m currently enrolled in courses on DSLR photography, social media management, website coding, cooking (Lord help me), building lasting habits, public speaking, and more – it’s a dabbler’s paradise! If there’s anything you’ve been hankering to learn – from business plans to baking, calligraphy to coding – you can probably find a relevant course on Skillshare.
So from a learning standpoint, I’m a huge fan of this platform and have been for years. That’s why I was particularly flattered and excited when they reached out and asked if I would teach a course this winter! I’ve been plotting in-person workshops for awhile now, but hadn’t considered video-based learning models until they contacted me. But of course it made perfect sense! We’re an online business, and this would be an online method of teaching and interacting with people all over the world, just as we do now through our company. I jumped at the opportunity and said Yes!
The folks at Skillshare requested that my first course cover the topic of selling wholesale – essentially a business course for smaller companies or individuals who are looking to break into the wholesale market and have little to no knowledge or experience how to do so. I was so excited to cover this content for a couple of reasons. Firstly, wholesale is the silent backbone of our business that even friends and family aren’t super aware of! While we do tons of sales to individuals through our website and Etsy page, we also have our goods carried in dozens of national and international boutiques, stores, and websites, which allows us to reach new customers all over the world that we wouldn’t typically interact with. Each week, we ship large quantities of products to various shops who then re-sell them to their customers – thus the wholesale/retail relationship.
Secondly, selling wholesale is a business move that requires a lot more thought, planning, and strategy than strictly selling retail directly to consumers. When we were first partnering with other brands (hey Nordstrom!), we had an incredible learning curve to figure out what industry expectations were and how to professionally maintain these relationships while, most importantly, turning a profit for our own business and livelihood. There are dozens of terms, policies, and procedures for wholesale that we had to figure out as we went along, and I would’ve killed for a straightforward guide like this to help me gain confidence and get comfortable with this side of business. So I felt a joyful obligation to take everything we’ve learned through experience these last few years, condense it into a half-hour introductory course, and then share it with the hope that I’d be able to help others out in their own business journeys.
Forget the fact that while I love designing and blogging and writing, I’m a total dork when it comes to public speaking – so a video course was an intimidating venture! There were too many funny outtakes to count – of me sputtering over words, losing my train of thought mid-sentence, Amos making a ruckus in the background, and more. BUT – we did it! After a full day of filming our course content, we got the class published and we’re so happy with how it all turned out. Anyone can view our course trailer here – and get a peek at Brad and I behind the scenes, in our studio space, and sharing a little more about The Oyster’s Pearl and an overview of the class.
If any part of you is curious about selling wholesale and growing your business to work with retailers, check out our class! The first 25 people to redeem this link can take the entire course for free, with or without a Skillshare membership (this link will go fast!).
And if you’re curious about Skillshare and want to explore the whole world of classes they have available, you can sign up with this link and get your first month free! After that, it’s a subscription-based service – $10 per month to take unlimited classes (which is awesome because if you decide a certain topic just isn’t for you, you didn’t waste any money enrolling in it. And this means unlimited dabbling in all of their available content!).
What have you been itching to learn or practice? Think you could make time to pick up a new hobby or skill in the spare minutes of your day? Let us know in the comments!